Business dating website
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“As well as the major players, you’ve got a lot of companies, like ourselves, offering a niche offering.It’s a very exciting place to be, and we’re still far from reaching saturation point.”Key functions The cornerstone of an online dating site is the search facility, whereby users key in a range of search criteria – including age, income, physical characteristics and geographical location – and the site brings up a list of people based on those preferences.
Combine this with an online dating industry that, according to Mintel, will be worth £165m by 2019 and you could have a perfect business match. The dating market is becoming increasingly crowded.
Julian Keenaghan is the founder of one such niche site, Tastebuds, which matches up users according to their music tastes.
He believes there is still plenty of potential in the market.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
In this article, we will be considering all the requirements for starting a dating site business.
So put on your entrepreneurial hat and let’s proceed.
Read our five simple steps to start your love affair with online dating now.
One of the most important elements in any successful business is identifying your target market.
Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.
With a busy market you’ll need a clear USP and a realistic revenue model.
Are you interested in starting a dating site from scratch?